The Ottawa International Animation Festival (OIAF) is the largest festival of its kind in North America, a major film event attracting attendees from around the world.
They came wanting to create a campaign that was as intriguing and shocking as some of the content they screen, but also remind people that the wonder of animation often begins in childhood.
Working as the Designer and Art Director on a team of talented colleagues, we created a campaign with a mantra of getting in touch with your inner child. If you could just meet them, what fun you could have as a dynamic duo. The same kind of unhinged inspiration you could re-kindle at the OIAF.
Art Direction/Design: Jared Barter / Illustration: Michael Zavacky / Writer: Ian Driscoll / Created while employed at: McMillan