A bright summer campaign for Tweed cannabis-infused beverages. Vivid strain specific colours are paired with simple layouts and refreshing imagery. Integrated stylistically with graphic words that correspond to both product features and/or consumer desires, it all puts top of mind that cannabis beverages can be both refreshing, and fit into familiar daily activities.
Creative Director: Jessica Hay / Art Direction and Design: Jared Barter / Writer: Adam Lalama / Created while employed at: Canopy Growth