Mxi is a leading provider of integrated and intelligent maintenance management software solutions for the global aviation industry. They required a direct marketing piece to get the attention of potential prospects, and urge them to evolve their systems.
I worked with a team of talented individuals, including procurement and print representatives to source and construct a multi part solution using lenticular printing to create the illusion of movement and depth as the piece was view from different angles.
Three lenticular cards sandwiched between two pieces of glass and a die-cut insert animated in unison to create the visual story of the evolving history of aviation, from the Spirit of St.Louis, through to the Boeing 787 and beyond.
Designer: Jared Barter / Writer: Ian Driscoll / Writer: John Collins / Created while employed at: McMillan